UK’s decision-making body to control dating


Thirteen leading dating websites of the United Kingdom, including, particularly,, eHarmony, Guardian Soulmates and My Single Friend, have already agreed to sign up as founding members of the Online Dating Association (ODA) – a new online dating industry initiative and a working body, which would be aimed at keeping potential consumer concerns at bay over the transparency of the annual £300m market – in response to the series of recent critical exposés.

It is already assumed that the body will be headed up by George Kidd as CEO – ex-Cabinet Office director and PhonePayPlus chief executive with Duncan Cunningham, managing director of The Dating Lab, also agreeing to serve as its chairman.

Members of the newly created ODA will be asked to sign up to a code of conduct, the latter insisting on that members are totally transparent with their clients over the used pricing models, no matter whether they are billed on a repeated basis, data privacy or the authenticity of dating profiles on its site.

Current standing

After a soft launch about a month ago the ODA is currently undergoing the process of drafting its founding code of practice. It also aims to become some kind of a hub for consumer advice for online dating, including various safety hints, etc. It is all done before officially going live (pre-planned for the end of October). By that time the newly formed Online Dating Association will also start the first dialogues with government departments and regulators.

As it is reported, due to the ODA activity, in future online dating consumers will be able to search for the “hallmark” logos, verifying that the site is a member of the association and therefore operating to these industry standards.

Moreover, part of the Online Dating Association commitment will also be aimed at helping the consumers make safe and informed choices between dating sites in order to get as much of the industry as possible involved. Partly such policy guideline may be determined by the BBC documentary claims about some of the dating site operators, collecting users’ data, such as photos, etc, from social media sites for uploading them to create false profiles, damaging the industry’s reputation.

As mentioned above, the initial members of the Online Dating Association will be eHarmony,, The Dating Lab, Lovestruck, Oasis, My Single Friend, Guardian Soulmates, Love and Friends, Dating Factory, Christian Connection, Muddy Matches, Freedating and The Single Solution.

Your Comment

Your comment


Tips from eHarmony dating website

EHarmony is a site dedicated to dating online for single adults using social communities and profiles. Creating a profile on eHarmony may help you return to the dating scene and meet single people, ... Read more


How to Attract a Man Online

Online dating is becoming more and more common every day. One popular dating site,, has said that 28% of U.S. marriages in 2007 resulted from online dating. However, this new format int... Read more


Be safe when dating online

With a huge amount of people searching love on the Internet - your chance of finding romance now are higher than ever before. Dating online can be fun, and with any luck can lead to fulfilling lon... Read more

Similar websites from this category

This is not a false ad, ladies OkCupid, eHarmony, Tinder—these dating websites and apps continue to offer their online dating ser...

New dating application for no... If you have already taken advantage of the official dating application, then you probabl...

Top 10 of the dating apps for... 1. Hinge Based on your Facebook account, it will send you the choice of friends-of-friends daily ...

Luke Potter posed as a lesbia... Male sex pest posed as a lesbian on online dating site to meet girls but was caught when the girl ...

Dating online: the problem of... Better more? Looking for some new online dating websites, we use to appreciate the attention bei...

Top 5 dating sites

If you check out several reviews on e harmony, you will be amazed by a number of positive testimonials. It is indeed one of the best dating sites online. Its unique system selects potential matches ba...Read more


The name of the site,, already says a lot. You can easily guess that the site is not designed for serious relationships, marriage, or finding long-term partners. This is particularly...Read more review
4.7 is of the sites that do not offer you romantic, serious or marriage-oriented relationship. It is a platform that gives you a chance to search for friends with benefits, find sexu...Read more
4.5 is one of the online dating pioneers, which is why it is not surprising that this site has one the biggest and the most diverse audiences. In addition, it has both local (United States) and ...Read more

3.5 is a unique site developed and maintained for Latin community. Even though it gladly welcomes people of non-Hispanic origin (in fact, plenty of English-speaking users, mainly from the United ...Read more