Dating online: the problem of great deal of choice


Better more?

Looking for some new online dating websites, we use to appreciate the attention being paid to our demands and requirements – we can choose from the list of the specialized websites for international dating, gay and lesbian dating, dating for men, women, etc. One would think that a wide array of active users at any of these sites is also one of the undeniable advantages, but things are actually be a bit more complicated.

So, if you think that the more members we have got on the dating website or users of the dating app, the better it is to find someone for flirting, dating or romantic relations, then it might be interesting for you to know about one research. A couple of years ago, one psychologist at Columbia University – her name is Sheena Iyengar – undertook a study on the so-called “tyranny of choice”, which we have to face every day by conducting some experiments, during which people were tempted by various amounts of chocolate and fancy jams.

And at the end of her research Sheena arrived at one counterintuitive conclusion that… more choice can in fact potentially turn out to be even worse than less choice! In fact, the more choice the participants of the experiment faced, the more difficulty they experienced when making up their mind. When there was too much chocolate to choose from, people didn’t enjoy the choice made.

Or better less?

Summarizing the experiment’s results, Iyengar said the same sort of chocolate, selected from a set of 30 different chocolates was considered even less delicious than if it was chosen from a set of six. OK, that’s all interesting, you might say, but how these funny chocolate results can be applied to the present day situation with online dating?

Well, you can visit any website for dating and see it for yourself: dozens, hundreds and thousands of people, all looking for relationships or flirting. A real confectioners shop, don’t you find? Some people might argue that the obsessive wish to try every candy is the very essence of dating, but many people regard it as a kind of must-have shopping. In other words, online dating today turn people into commodities that you can order via the web like a new computer, or a smartphone, appealing to our volatile nature.

So it is no wonder that a lot of single people are getting tired of this tyranny of choice, looking for dating sites that aim at the principle “less is more”. And let’s not forget about the annoying notifications like “You’ve got 200 new matches” – nobody seems to like that.

Your Comment

Your comment


Tips from eHarmony dating website

EHarmony is a site dedicated to dating online for single adults using social communities and profiles. Creating a profile on eHarmony may help you return to the dating scene and meet single people, ... Read more


How to Attract a Man Online

Online dating is becoming more and more common every day. One popular dating site,, has said that 28% of U.S. marriages in 2007 resulted from online dating. However, this new format int... Read more


Be safe when dating online

With a huge amount of people searching love on the Internet - your chance of finding romance now are higher than ever before. Dating online can be fun, and with any luck can lead to fulfilling lon... Read more

Similar websites from this category

Finding a look-alike person o... There is An App for Finding Your Match Using Photos of Your Ex In our quest for finding “the matc...

New dating app from Cupid and... CUPID & WHIM Launch New Apps in Los Angeles Online dating sites seem to become more prevalent in ...

Two new mobile applications t... We all should admit that dating online at free dating websites usually takes much of your free tim...

New dating application for no... If you have already taken advantage of the official dating application, then you probabl...

Golden Heart Consumer Choice ... A couple of words about the awards procedure The year of 2014 was chosen to be the next inaugural...

Top 5 dating sites

If you check out several reviews on e harmony, you will be amazed by a number of positive testimonials. It is indeed one of the best dating sites online. Its unique system selects potential matches ba...Read more


The name of the site,, already says a lot. You can easily guess that the site is not designed for serious relationships, marriage, or finding long-term partners. This is particularly...Read more review
4.7 is of the sites that do not offer you romantic, serious or marriage-oriented relationship. It is a platform that gives you a chance to search for friends with benefits, find sexu...Read more
4.5 is one of the online dating pioneers, which is why it is not surprising that this site has one the biggest and the most diverse audiences. In addition, it has both local (United States) and ...Read more

3.5 is a unique site developed and maintained for Latin community. Even though it gladly welcomes people of non-Hispanic origin (in fact, plenty of English-speaking users, mainly from the United ...Read more